We're building simple, affordable tools to help neighborhood restaurants do what they do best.
Walk into any deli, pizzeria, or cafe in Queens and you'll see the same thing: handwritten menu boards, printed sheets taped to the wall, or old TVs showing static images that haven't been updated in months.
Updating a menu shouldn't require a laptop, a designer, or an hour of your time. When you run out of something, your customers should know immediately—not after they've already ordered.
That's why we built The Board. You text us your changes in plain English, and your menu updates in seconds—on the display behind the counter, on your website, and on your QR code menus.
Queens has more independent restaurants per capita than almost anywhere in the country. Delis, bodegas, pizzerias, taquerias, dumpling shops, Caribbean spots—the diversity is unmatched.
These aren't chain restaurants with corporate IT departments. They're family businesses where the owner is also the cook, the cashier, and the one mopping the floor at closing time. They don't have time to learn new software.
We're building for them. Not enterprise restaurants. Not chains. The neighborhood spots that make this borough special.
We're starting small and local. We'll come to your restaurant, set everything up, and show you how it works. If something breaks, we'll be there to fix it. We're not a faceless tech company—we're your neighbors.
We're looking for founding members who want to help us build this the right way. In exchange for your feedback, you'll get our best pricing locked in forever.
The best tool is the one you'll actually use. We'd rather build something simple that works every time than something fancy that requires training.
We're not trying to scale to a million restaurants. We want to be great for the neighborhoods we serve. That means showing up in person and building relationships.
Restaurant margins are tight. We price for delis and cafes, not enterprise chains. No hidden fees, no long contracts, no surprises.
We don't sell your data. We don't track your customers. We use privacy-friendly tools and keep things simple. Your business is yours.
We're headquartered in Long Island City, right in the heart of Queens. Our founding members are all within a short subway ride—or a quick drive over the Pulaski Bridge.
If you run a restaurant in Queens and want to be one of our first customers, we'd love to hear from you.
Get in touchWe're signing up our first restaurants now. Get Pro features at Starter pricing—locked forever.
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